I will go ahead and say that this is one of the most important meals of the day. As I look around many gyms, I notice that although this topic has been exhausted by many fitness professionals it is very much ignored by many gym goers. I hope you notice I said fitness professionals instead of personal trainers. If you heard Alwyn Cosgrove's interview with Dax Moy you understand that there is a difference between the two. Anyways, back to the post workout drink.
I cannot figure out why with all the benefits of the post- workout drink why it continues to be ignored. Could it be possible that people do not want these listed benefits?
• Increased muscle protein synthesis
• Better and faster recovery from endurance, strength, and interval training
• Reduced muscle soreness and perception of fatigue
• Decreased muscle protein breakdown
• Further enhanced glycogen resynthesis vs carbohydrate alone
• Further enhanced immune function vs carbohydrate alone
• Increased use of fat for energy at rest, as well as during training and competition
I have come to realize that people only purchase what they value. Why is Starbucks such a successful company selling coffee beans, water, and milk? They have related to the consumer that this coffee experience is worth the value placed on it. Someone said do not trust what has not been tested by trials. I can personally say that using a post workout drink has tremendously enhanced my recovery, my energy for the following workouts, and helped me preserve muscle mass. I have also noticed a drop off in performance when I have not used a post workout drink and my body usually takes longer to recover from a workout.